Is your website working for you?
When visitors find you online, you want them to hang around and find out more about your business.
So how can you make sure your website visitor will want to explore and hopefully buy from you, instead of clicking away to your competitors?
Read these 5 tips to make your website work harder for you…
Tip 1 View your website with fresh eyes
When was the last time you viewed your website with fresh eyes?
If you’re like most business owners, you invested a lot of time and effort into creating it. From getting the content written and choosing the website theme to liaising with your developer and designer.
No wonder it feels like a huge relief when the website goes live!
But here’s the thing I see happening that can undermine all the hard work that business owners have done – the website doesn’t get reviewed and updated regularly.
And this could be stopping your business getting enquiries and sales.
Use this checklist as a starting point for reviewing your website with fresh eyes:
- Is the phone number easy to find? If you’re relying on phone enquiries, make sure you place the phone number in a few places on your home page and with a clear call to action like “Call us now to book in your massage”.
- Got a business with a shop front? Make it easy for your customers to find you with clear address information. And for added clarity consider adding a sentence like, “We’re at the corner of Main and Pine St”
- Check that your links work, including any links in your blog posts.
Is your email address easy to find and correct?
Looking for more ideas on how to make your website easier to navigate and read? Check out the book by Steve Krug, “Don’t Make Me Think”.
Tip 2 Update your photo
First impressions can be even more important online than in real life.
What impression are you giving with your current profile photo? Is it a selfie or an iPhone photo your friend took just to get a profile photo uploaded? Or is the headshot 5 or even 10 years old?
Investing in a professional and friendly profile photo on your About page will help your website visitors get to know, like and trust you.
Make sure your photo is updated at least every 2 years so when your clients meet you in real life, they can feel connected with you straight away!
When you visit your photographer make sure you ask for:
- high and low resolution photos,
- professional hair and make up to be done (yes, even for the guys!), and
- a variety of shots with different clothing choices.
Looking for a fabulous Melbourne photographer? I love Say Heidi Photography in Sandringham.
Tip 3 Update your About page
The About page on your website is one of the highest traffic pages, so you need to make sure it’s up to date!
Make sure that you keep it professional sounding while adding in a glimpse of your personality.
But here’s the thing – writing your own About page is really, really hard! Which is why hiring a creative copywriter to help you out can save you time and effort.
Need help with your About page? Email me here for an affordable quote.
Tip 4 Check that your website is mobile friendly
What does your website look like when you view it on your smart phone or tablet?
If your website theme isn’t mobile friendly, it will be hard to read on a smart phone or tablet, which can increase the number of people clicking away!
And from 21 April, 2015 mobile friendliness will be a Google ranking factor – surely a good reason to make sure your website is mobile friendly. Melinda Samson at Click-Winning Content explains it all here.
Tip 5 Tap into the power of Google
- use the +1 button to re-share your Google+ posts,
- endorse your content, and
- review your business