“What’s the deal with copywriters?”
“I don’t know! I mean it’s not that hard to write online stuff. My admin people have a stab at it, I proof read it, then it’s published – no fuss!”
Yep, I was eavesdropping as I waited from my coffee in a cafe.
A gal and guy in their business suits were having a business meeting over breakfast and because I’m a creative SEO copywriter and digital marketer, my ears instantly pricked up!
As I walked home I imagined myself sitting with them at the table and explaining all the benefits of hiring a copywriter.
And as I pictured their responses to my reasons I realised that there are hidden benefits that a copywriter adds to a business that many people don’t know about.
