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Kylie Saunder

Melbourne SEO Copywriter, Health & Medical Writer, Content Creation, Articles, Blogs & Website Content

October 26, 2015 By Kylie Saunder

Why Comparing Yourself To Others Isn’t All Bad

Heard the online experts say that comparing yourself to others is bad for your self esteem and self belief?

It can be when:

  • A project you thought was going to start this week has been delayed for another month,
  • The prospective client with an exciting collaboration has decided to put it on hold, or
  • An exciting opportunity for your business to expand has stalled.

When you’re having a “ho-hum, nothing feels like it’s working for me or my business” kind of day, comparing yourself to your colleagues and competitors in your industry will only make you feel worse!

If you look back over your search history for your internet browsers and social media accounts, you’ll notice most of the searches you make are within your industry. 

When you feel stuck in this mindset, it’s time to clear your cache and shake things up!

By looking outside of your industry for inspiration, you’ll open up space for light-bulb moments and insights to appear.
Kylie Saunder Copywriter

But don’t just search online for inspiration.

Head to a bookshop or a magazine stand and buy magazines you’ve never looked at before.

One of my favourite all time inspiration magazines is “The Collective” – if you haven’t read it yet, here’s their website.

I use this method a lot. If I’m writing website content for a Yoga instructor I’ll have a list of their competitors, keywords and target audience preferences on hand.

But to make their website content stand out, I’ll get ideas from other industries that may include health food manufacturers and eco tourism companies.

Comparing yourself to businesses outside of your industry will help you:

  1. Discover new methods of presenting information and images, or
  2. Find out about a different way to attract attention to your business.

Give it a try and let me know how you go!

Filed Under: Helpful Tips

About Kylie Saunder

Melbourne Health & Medical Writer | SEO Copywriter | Health & Medical Articles | Blogs | Website Content

I write high quality, engaging Health & Medical content tailored to your audience that educates, inspires and is easy to understand.

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Hello!


Hi I’m Kylie Saunder, a Melbourne Health & Medical Writer & SEO Copywriter.

I write high quality, engaging Health & Medical content tailored to your audience that educates, inspires and is easy to understand.

With over 15 years of writing experience, up to date SEO knowledge and a business and marketing background I write for clients that include:

– Plastic Surgeons
– GP’s
– Psychiatrists & Psycholgists
– Dermatologists
– Allied Health Professionals

 

 

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