Are you going to write your own website copy?
Or maybe you’re searching for an SEO copywriter to craft website content that stands out from the crowd?
As a business owner, you know that a well written website will help drive your business growth. But you also know that the best websites:
- Have the perfect mix of keywords and easy to read content – they’re search engine friendly and engaging, and
- Are well designed – easy to navigate while being easy to read on any device
So you do what we all do, you head straight to your competitors websites!
Image via StockSnap
If you’re going to work with an SEO copywriter, it’s good to have this research done for their copywriting brief.
But over the last 8 years of copywriting online content, this is what I’ve noticed.
If you spend too much time looking at your local and international competitor’s websites, you’ll enter the ‘comparison vortex’.
You need to check out what’s happening around you – but too much time and energy researching your competitors isn’t a good idea.
Mark Twain said, “Comparison is the death of joy”.
But there is an alternative to lying on the couch, watching Netflix and eating tubs of Maggie Beer ice cream because ‘everyone else is so much better!’
I advise my SEO copywriting clients to use these guidelines when researching their competition.
1 Look but don’t judge
It’s time to start thinking like Harvey Specter (SUITS).
Stick to the facts and leave all your emotion out of it.
Write down what you like, you don’t like and why. You’re doing this exercise to figure out what content you’d like on your website – not to kick yourself in the butt and get stomach cramps.
2 Step out of your industry
I often ask my copywriting clients about the websites, social media influencers and authors they like outside their of industry.
Because when you step out of your industry, you’ll notice things you can tweak and adopt for you website content.
Your website visitors need to know that they’re in the right place or they’ll click away. Using similar language, images and style to your competition may confuse them.
A good SEO copywriter will draw out your point of difference and effectively show your visitors who you are and how you can help them.
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