Meaningful content creation: the key to rising above the online noise!
Have you noticed how many thought leaders, influencers and online superstars are talking about creating quality content?
The good advice includes things like:
“Rise above the online noise with good quality content…
Forget about posting content everyday, create content that’s evergreen…
Create a page of your best content and get others to promote it for you…”
But what if you’re creating quality content and it’s being lost in the “online noise?”
Your solution comes from the guru of blogging, Darren Rowse of ProBlogger. In a recent Business Addicts podcast Darren said,
“Create meaningful content that takes your reader on a journey and brings about change”
Here are a 3 things that may help you as you create meaningful content…the type of content that gets shared, noticed and acted upon!
1 Revisit Your Ideal Client Avatars
Have you ever read a blog or article and thought, “Wow, they’re talking to me…it’s like they’ve listened to my thoughts and written this to help me!”
The author has understood who their readers are – they’ve written the content with a super clear framework about their ideal clients that includes:
- demographics, including age, income, occupation and gender,
- psychographics, including values, lifestyle and belief systems, and
internal conversations, including their secret fears, hopes and what drives them in business and life.
Your next step…go back to your ideal client avatars and look at their pain points.
For example – a Chiropractor with an ideal client who’s a stay at home mum with 3 children under 7 years old could have the following pain point to create content around:
- Pain point: “I lift my children in and out of the car, push prams and shopping trolleys and by the end of the day my back is aching…”
- Blog topic: “7 things stay at home mums can do to keep their back healthy.”
2 Organise Your Content
Once you’ve developed a list of blog topics, it’s time to organise your content – note that I said ‘organise’ not ‘research’!
I see way too many business owners wasting time researching their blog topic when they’ve got all the information they need in their computer files and notebooks already.
This simple process may help you out…
- Create a new folder in Google Drive (or Dropbox) called “Meaningful Content”
- Move your Word documents and Evernote content to it
- Browse through your notebooks and look for content that you can use for the blog topics
- Transcribe the content into a Word document and upload to “Meaningful Content”
3 Create headlines that appeal to your ideal clients
One of the simplest ways to create headlines that will appeal to your reader is to go back to their pain points. Ask yourself:
‘What would they be searching for online to solve this problem / to feel better / to get to where they want to go?’
And stay curious:
- Take note of headlines on magazine covers and repurpose them for your headlines,
- Notice what headlines make you click onto the article or blog post, and
- Practice writing headlines and keep them in a Word document, ready and waiting for you!
It’s not too late to create meaningful content that’s noticed online – your audience and clients are waiting for your unique thoughts and insights to create change in their lives.