Repurpose Your Content In 5-Steps
It would be lovely to be able to conjure up ‘quality content’ every day – but life gets in the way.
Client work, business meetings and family demands can make it hard to produce fabulous content regularly.
So what to do?
You may have heard blogging experts and content creators urging you to ‘repurpose your content’.
It sounds like a fantastic thing to do, especially when your inspiration is low – but how?
Over the last 5 years or while I’ve been writing content for myself and my clients, I’ve often repurposed content – here’s my tips…
Image from Pinterest
I like to think of ‘old content’ like an old chair or a piece of furniture.
You bought it and used it all the time, but then something else came along.
After a while, the piece you loved ended up in the garage or shed.
You invest time and energy into creating content.
Some of the content ‘makes it’ to the final round – but a lot of it gets forgotten and discarded.
Creating quality content is challenging, so it makes sense to revisit your ‘old piece of furniture’ and see what lies within!
Step 1
Look at what you’ve already written with fresh eyes.
From your blogs and guest blog posts, opt-ins, eBooks, and workshop material.
Your voice and energy are in there, so ask yourself, does this voice reflect who you are now?
If so, what can you use?
Step 2
Next go back to your ‘random jottings’ in Word documents, Evernotes and journals.
Are there notes here that trigger off a new thought or concept?
Step 3
Look at your older content, with kind eyes and an open mind.
Repurposing your content can be challenging but you’ll know what content to repurpose by how you feel when you’re reading it.
If it’s been written a while ago, you may even cringe with the voice you had then – but don’t judge!
Search for the message within the content and ask yourself if, ‘how can I refine this?’
Step 4
Once you’ve uncovered the content that can be repurposed, work out who the new content will be for.
Will the content:
- engage
- inspire
- inform, and
- educate?
Is your audience the same as when you wrote it originally?
Have you developed a different slant on your original message?
Step 5
Renovation (repurpose) time!
Set aside 15 minutes a day for a week or so to search through your old files. Copy and paste these golden nuggets into a new document.
If you’ve got hand written journals use these to kick-start your inspiration.
Repurposing your content can feel like a huge ‘renovation’ process.
If it feels like a hard slog, look at it this way – your writing and message is stronger and more focused than when you first created the content.
Let me know how you go below and if you’d like to have a 20 minute Skype coaching call, email me here.
