Blogging Tips For Business
You’ve got a blogging schedule and know that today’s the day you need to write, publish and promote your blog.
But your confident and clear writing voice isn’t there!
You read over what you’ve got and cringe at the thought of publishing it.
The words and sentences feel like they’re:
- incongruent with your brand, or
- written by someone else, or
- copying the blogs and articles you’ve read for research.
As a business ghost blogger, I know how frustrating this can be!
So I’d love to share 3 blogging tips with you.
1 Write like you speak
Search online for how to blog using your voice and you’ll be bombarded with information.
There will be pages of advice on how to write:
- from your heart, and
- with an authentic voice.
But you don’t need to disappear down that rabbit hole of ‘research’ remember that your best writing voice is your everyday speaking voice.
So what if you listened more closely to what you’re saying everyday and write exactly like that?
Here’s some ideas to get you started:
- Capture and record your random thoughts on your smart phone and transcribe these word for word into your “blog ideas” document.
- Notice what you’re saying over and over again to your clients. Are there any key phrases or words that you use that makes what you say sound like ‘you’?
2 Stop typing, start writing
Been sitting in front of your screen for hours but your blog isn’t happening?
It’s time to step away from your screen and pick up a pencil or pen!
The Australian best selling author Kate Forsyth recently blogged about how she wrote her best selling novel, Bitter Greens.
She says,
“Typing is an amazing technological breakthrough for writers, but it can lead to quick and facile writing. I like to write slow and deep and thoughtful at times – usually for my most important scenes or when a line or paragraph is causing me trouble and always, always, always, when I am writing poetry.”
It doesn’t matter if you write in a cheap notebook or a lovely Moleskine journal.
What’s more important is that the time you invest in hand writing, doodling or mind-mapping will open up new channels of thought.
It’s an opportunity to breathe in some fresh air and ideas!
3 What would you say to your friends?
I heard this tip when I saw Sarah Wilson speak at a blog event. When Sarah was editor at Cosmo Magazine and her staff got stuck with writing, she’d ask them what they’d say to their friends.
Picture yourself sharing a glass of wine with them… what would you say when they ask you what you’re working on?
It could go something like this…
What a week it’s been! Busy, busy but now it’s the weekend…what have you been working on?
I’m writing a blog series for Generation Y about how to get into the property market.
Ooh that sounds interesting! There’s so much talk about how Generation Y won’t be able to afford to buy their own property. Are you interviewing anyone?
Actually, that’s a great idea…maybe I could add some first hand experience into the blog series with a couple of case studies!
Need some help connecting with your writing voice?
Email me here for a 15-minute complimentary Skype chat.
