Want to blog but think everything has already been said?
You’ve got a swipe file of headlines, you regularly use Evernote to capture ideas and you’ve got piles of Post It notes with random thoughts.
But when you get around to writing your blog, you feel like your ideas are just repeated versions of stuff that everyone else around you has already said!
Here are two blog tips that have helped me write when I believe that everything has already been said…
Blog Tip 1: Your personality makes your content different
Have you ever been to a Les Mills fitness class?
Every few months, there’s a new class released and every Instructor around the world gets access to the same new music and repertoire.
You could be in Melbourne, Australia or Los Angeles, USA and participate in a Les Mills Pump class where you’ll hear the same music and same instructions.
But the class won’t feel the same because each instructor infuses their unique personality, energy and passion into the class.
So how can you infuse your personality and unique awesome-ness into your blog content?
- Notice what you say out loud to your friends and write like this. Do you have particular phrases that you use when you’re excited, passionate and inspired?
- Look over any notes you’ve taken at recent webinars, Meet Ups, conferences or events. Could you use some of these in your blog content?
Blog Tip 2: Your intention makes your content different
If you feel like everything about your blog topic has already been said, it can be helpful to think about your intentions.
Blogging regularly will help internet search engines notice you. But this intention alone won’t motivate and inspire you to blog regularly.
Here’s some ideas that have helped me figure out a deeper intention for my blogging…
“I want to blog about __________ (insert topic here) because it will make my readers feel __________
By blogging about _________ (insert topic here) my readers will be able to _________ (be better equipped to…….. / be more inspired to……. / be less likely to……….)
Even though my blog topic has been written about by heaps of people, the ONE thing I can see that hasn’t been written about yet is _______________ “
And when your intention is clear, your energy and enthusiasm for your blog will flow!
