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Kylie Saunder

Melbourne SEO Copywriter, Health & Medical Writer, Content Creation, Articles, Blogs & Website Content

Kylie Saunder

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Read this if you’re feeling burned out

Feeling burned out in your business?

From the outside looking in, you’ve got your sh*t together.

But inside you’re feeling bone tired, cranky, irritable, mentally exhausted and quite frankly, over everything!
Your holiday’s aren’t due to start for another few weeks, you’ve got deadlines to meet and proposals to pitch.
So what to do?
Here’s some things that have helped me when I’ve felt burned out, I hope they help you too!


 [Read more…] about Read this if you’re feeling burned out


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3 Ways An Awesome Copywriter Adds Value


“What’s the deal with copywriters?”


“I don’t know! I mean it’s not that hard to write online stuff. My admin people have a stab at it, I proof read it, then it’s published – no fuss!”


 


Yep, I was eavesdropping as I waited from my coffee in a cafe.


A gal and guy in their business suits were having a business meeting over breakfast and because I’m a creative SEO copywriter and digital marketer, my ears instantly pricked up!


As I walked home I imagined myself sitting with them at the table and explaining all the benefits of hiring a copywriter.


And as I pictured their responses to my reasons I realised that there are hidden benefits that a copywriter adds to a business that many people don’t know about.


 


3 hidden ways a copywriter adds value to your business


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Why Comparing Yourself To Others Isn’t All Bad


Heard the online experts say that comparing yourself to others is bad for your self esteem and self belief?


It can be when:


    

  • A project you thought was going to start this week has been delayed for another month,
    • 

  • The prospective client with an exciting collaboration has decided to put it on hold, or
    • 

  • An exciting opportunity for your business to expand has stalled.
    • 



When you’re having a “ho-hum, nothing feels like it’s working for me or my business” kind of day, comparing yourself to your colleagues and competitors in your industry will only make you feel worse!


If you look back over your search history for your internet browsers and social media accounts, you’ll notice most of the searches you make are within your industry. 


When you feel stuck in this mindset, it’s time to clear your cache and shake things up! [Read more…] about Why Comparing Yourself To Others Isn’t All Bad


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How To Write An Awesome About Page


Know that your “About Page” on your website is one of the most clicked on pages, but not sure how to write it?




Don’t worry, you’re not alone!


 


It’s hard to write your own About Page because:


    

  1. You want to highlight your awesomeness, but you don’t want to sound like you’re bragging,
    2. 

  2. It’s hard to see your strengths and personality traits , because you’re too close to yourself, and
    3. 

  3. It takes a decent chunk of time to look over your experience, skills, employment history, challenges and triumphs.
    4. 





I love helping clients create About pages that shine online!


 


An About page that shines online will:


    

  • Have your ideal client or customer saying to themselves, “Finally I’ve found the right person to work with!”
    • 

  • Elevate you above the online noise, and
    • 

  • Shine a light on your loveable quirks, your strengths and talents.
    • 





Here are some strategies to use when you’re writing your About Page.


 [Read more…] about How To Write An Awesome About Page


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Stuck writing your website content?


If you feel stuck as you’re trying to write your website content, you’re not alone!


You could be in the middle of launching a new website, rebranding your current one or simply updating some content.


Here’s 3 reasons why writing your own website content is hard, plus some juicy takeaway tips to get unstuck now!




Reason 1: You’re trying to write your website content all by yourself


If you write online content regularly to promote your business or you’re a professional website copywriter, you may feel reluctant to ask for outside help or advice:




“I’m a good writer and get paid well for it…I should be able to write my own website copy…”




“I’ve been marketing our business online for ages…and I love crafting all our social media posts…”




“I just need to get focused and set aside some quiet time to do this…it’s embarrassing that I haven’t done this yet!”




You’re not alone feeling like this. And yes, it can feel weird asking and paying for a colleague or friend to read over your website content.




But getting someone else to read your content isn’t a signal to the world that you’re a terrible writer!






It’s an investment in your business – a way for you to develop a clearer and stronger online presence. Think of the possibilities.




What if…


    

  • A fresh perspective helped you to create website content that reflected your voice, personality and point of difference?
    • 

  • Getting a second opinion and talking about the intentions of your website content with another person jumpstarts new ideas and possibilities?
    • 

  • An outsider view helped your website content to get totally aligned with your ideal clients needs, desires and pain points?
    • 



female typing website content sitting cross legged


Reason 2: You find it hard to write website content using your voice


Over the last few years, you’ve probably noticed the marketing buzz around ‘telling your own story’.






Bernadette Jiwa, an amazing marketer and author says, “People don’t buy what you do, they buy how you make them feel. What’s your story?”




But when you’re in the middle of rewriting your website content – your story may be the last thing on your mind! 




You’ve got website developers and designers breathing down your neck and waiting for your content. And you’re managing customers, pitching for new business and managing your staff.






But before you think “yep, I know story is pretty important, but I’ll just bang out the basic content and then get back to it…”, take a deep breath and pause.




Pause and remember that the story you’re going to tell isn’t all about you. As Bernadette says, ‘it’s the story of how you create difference for your customers’




Thanks to MarieTV I discovered a fabulous example of a brand that’s telling a story. Marie Forleo discovered Artifact Uprising and was so impressed about how they embraced their customer’s story, that she vlogged  about them. This online US based photo book business is a fabulous example of how to weave a story into website content. Head here to watch the episode.




And their About Page is pretty cool too; you can check it out here.






Reason 3: You’re stuck writing your About Page


This can feel like the hardest website page to write by yourself! As you’re sitting there with fingers poised over the keyboard, your mind starts to race.




Your mental checklist may look like this:




1 Remember to write in first person, not third person.


It can feel confusing sometimes trying to work this out, so here’s some examples:


    

  • first person…“I’m a massage therapist specialising in deep tissue massage for weekend warriors and desk bound workers…”
    • 

  • third person…”Julie Brown is a massage therapist who specialises in deep tissue massage. Her clients include office workers and people who play sport at weekends.”
    • 



(*Hint…first person will always sound more friendly and personal)




2 Provide some personal insights into who I am / who the team is


This seems easy enough to do, but your before you write a few paragraphs about your personal life, favourite foods, theatre shows and drinks on a Friday night, ask yourself…




“What would appeal to my ideal clients and how will this make me stand out from my competitors?” 




Here’s a ho-hum example…




“For the last 10 years I’ve worked at big companies as a bookkeeper but now I work for myself from home.”


 




Here’s a ‘hmmm, they look like they’re pretty awesome’ example…




“I’m a bookkeeper by day but a water polo player at night who loves making strawberry jam…and I’ve even won a few blue ribbons for my delicious jam at the Royal Show!




3 Highlight my point of difference and my strengths


There are two reasons why this is super hard to do:




Reason 1 You’re not used to seeing yourself as others do!




Think about when your barber or hairdresser shows you the back and side of your head with a mirror, just before you leave.




They’re standing there, proudly showing you how amazing your colour and cut looks, but you’re sitting there thinking…




 “OMG…how long have I been walking around with uneven ears for…


Why the heck hasn’t anyone told me that my chin does that weirdo thing when I smile…


Oh for goodness sake, I thought this red top looked ok on me…until now!”




Remember, everyone sees you and your awesomeness every day in a way different way to you




Reason 2 You don’t want to sound ‘up yourself’ saying how good you are! 




You know that you’re pretty awesome at what you do, but how can you say this without everyone thinking your egotistical?




If you’re a coffee cart owner instead of saying…




 “our coffee is the best because our baristas know what they’re doing…” 




You could say…




 “our customers tell us that our morning coffee helps them wake up and feel like they can take on the day and win!






Everything you do in your business feels so natural and normal that you can’t see your uniqueness. You know your competition so well that you can’t help but compare yourself to them.









If you’re writing your website content comparing yourself to your competition, your mind will fog up and you’ll feel meh!




Some parting takeaways for you before you head back to your website content writing:


    

  • remain open to getting another pair of eyes scan your work,
    • 

  • look outside your industry for marketing inspiration, and
    • 

  • always keep your ideal clients at top of mind as you’re writing your  website content
    • 



Like some help writing your website content? 


Email me here and I’ll send you 3 personalised ideas you can use straight away to improve your website content.




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Business Addicts Live Event 2015


Business Addicts Live Event – Melbourne, 2015


Last night I went to the first Business Addicts live event held at the Honey Bar, South Melbourne.


The Business Addicts podcast is one of the hottest new Australian business podcasts going around. It’s a collaboration between Loren Bartley from Impactiv8 and Fiona Redding from The Happiness Hunter. As they explain:


“Our podcast is for anyone that is addicted to business. We aim to help you as a fellow Business Addict build a business that supports a life that you love, rather than a business that controls your life!


We achieve this by providing a balance of strategies, tips and tools that will help both feed and manage your business addiction.


We feed your addiction by providing valuable content that will help improve your business and we help manage your addiction by providing equally valuable content that will help you better manage your life so that your business addiction doesn’t spiral out of control!


We have an amazing line up of guests on the show. Our guests will share their stories, provide advice and inspire you to better manage your life as a proud Business Addict.


As self-confessed business addicts, we are not perfect. In fact, we are on a journey of self-improvement ourselves, that’s why we started this podcast in the first place.”


Business-Addicts-Header-Logo


The Business Addict podcast is on my ‘must listen to’ list every week. All of Loren and Fiona’s guests provide in depth details, tips and ‘AHA moments’ and last night we were all treated to some more pearls of wisdom.


The room was filled with friendly and passionate Business Addicts – from small business owners, to corporate workers to stay at home mum’s who are keen to create their own business.


Here’s some of the key take-aways…


James Tuckerman


I’ve seen James Tuckerman speak at a couple of conferences and have always been super impressed with his down to earth and practical approach to business. Plus, he’s just as fabulous in real life – genuine and friendly!


His Businesss Addicts podcast about content hacking can be found here. 


James spoke last night about how to create and repurpose amazing online content. Here’s the take-aways:


    

  • “The things that work well are blindingly obvious to me. Overthinking it all will never work…remember your target audience doesn’t know as much as you do, so keep it simple.”
    • 

  • “If you’ve got a website that’s asking strangers to marry you on the first date, fix it up.” In other words, your first time visitors need to get to know you and your business before you can ask them to buy!
    • 

  • “Get rid of all the ‘we’s’ from your website and replace it with ‘you’. E.g. we’re the experts in back care and rehabilitation becomes ‘do you suffer from back pain?”
    • 

  • “Know your audience and ask them quality questions, ‘Does this sound familiar? You struggle to get out of bed in the morning because your back seizes up overnight.’
    • 

  • “Always go back to your audience’s situation. What problems do they have? What solutions can you give them?”
    • 



David Hobson


I connected with David Hobson on LinkedIn after I listened to the Business Addicts fabulous podcast. Check it out here.


David Hobson is a Melbourne guy and one of the gurus of LinkedIn. He’s also released an amazing online training program for anyone wanting to leverage the power of LinkedIn.


It’s open for registration now – head here to get more details.


David’s as fabulous in real life as he is online. His energy and enthusiasm lit up the Honey Bar as he explained why LinkedIn is the smart way to network and form strategic alliances. 


Here’s some of the take-aways:


    

  • “If you want to build a strong business network, it makes sense to network face-to-face. But this takes time and energy and you can’t do it every day! And there’s some functions where ‘your people’ aren’t even there. LinkedIn can help you find ‘your people.’
    • 

  • “Most people on LinkedIn have 500+ connections and CEO’s have around 900+ connections. The potential for finding strategic partnerships, employees, opportunities and alliances is amazing.”
    • 

  • 

    “Use LinkedIn as tool for collaboration – this shift in focus will take pressure off having to ‘pitch to people’
    

    • 



If you missed out on last night’s Business Addicts event, there will be more!


Want to make sure you’re kept in the loop? Head here to sign up for the Business Addicts newsletter.