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Kylie Saunder

Melbourne SEO Copywriter, Health & Medical Writer, Content Creation, Articles, Blogs & Website Content

April 14, 2015 By Kylie Saunder

5 tips to make your website work for you

Is your website working for you?

When visitors find you online, you want them to hang around and find out more about your business.

So how can you make sure your website visitor will want to explore and hopefully buy from you, instead of clicking away to your competitors?

Read these 5 tips to make your website work harder for you…

 

Tip 1 View your website with fresh eyes

When was the last time you viewed your website with fresh eyes?

If you’re like most business owners, you invested a lot of time and effort into creating it. From getting the content written and choosing the website theme to liaising with your developer and designer.

No wonder it feels like a huge relief when the website goes live!

But here’s the thing I see happening that can undermine all the hard work that business owners have done – the website doesn’t get reviewed and updated regularly.

And this could be stopping your business getting enquiries and sales.

Use this checklist as a starting point for reviewing your website with fresh eyes:

  1. Is the phone number easy to find? If you’re relying on phone enquiries, make sure you place the phone number in a few places on your home page and with a clear call to action like “Call us now to book in your massage”.
  2. Got a business with a shop front? Make it easy for your customers to find you with clear address information. And for added clarity consider adding a sentence like, “We’re at the corner of Main and Pine St” 
  3. Check that your links work, including any links in your blog posts.
  4. Is your email address easy to find and correct?

Looking for more ideas on how to make your website easier to navigate and read? Check out the book by Steve Krug, “Don’t Make Me Think”.

Kylie Saunder

Tip 2 Update your photo

First impressions can be even more important online than in real life.

What impression are you giving with your current profile photo? Is it a selfie or an iPhone photo your friend took just to get a profile photo uploaded? Or is the headshot 5 or even 10 years old?

Investing in a professional and friendly profile photo on your About page will help your website visitors get to know, like and trust you.

Make sure your photo is updated at least every 2 years so when your clients meet you in real life, they can feel connected with you straight away!

When you visit your photographer make sure you ask for:

  • high and low resolution photos,
  • professional hair and make up to be done (yes, even for the guys!), and
  • a variety of shots with different clothing choices.

Looking for a fabulous Melbourne photographer? I love Say Heidi Photography in Sandringham.

 

Tip 3 Update your About page

The About page on your website is one of the highest traffic pages, so you need to make sure it’s up to date!

Make sure that you keep it professional sounding while adding in a glimpse of your personality.

But here’s the thing – writing your own About page is really, really hard! Which is why hiring a creative copywriter to help you out can save you time and effort.

Need help with your About page? Email me here for an affordable quote.

 

Tip 4 Check that your website is mobile friendly

What does your website look like when you view it on your smart phone or tablet?

If your website theme isn’t mobile friendly, it will be hard to read on a smart phone or tablet, which can increase the number of people clicking away!

And from 21 April, 2015 mobile friendliness will be a Google ranking factor – surely a good reason to make sure your website is mobile friendly. Melinda Samson at Click-Winning Content explains it all here.

Need help getting your website mobile friendly? My behind the scenes WordPress goddess is Tessa Needham. But if you’re more of a DIY-er head to Helena Denley’s DIY Website Coach here.

Tip 5 Tap into the power of Google

Have you set up a listing on Google My Business yet? It’s a free listing which connects you directly with your customers wherever they’re searching for you – on Google+, Maps or Search.
Google My Business can help you build an online fan base where you customers can:
  • use the +1 button to re-share your Google+ posts,
  • endorse your content, and
  • review your business
And who doesn’t want to tap into the awesome power of Google? I love the way Google+ has helped increase my clients organic searches and helped them build an online community.
Like some advice about your Google+ business page? Email me here to schedule a FREE 15-minute Google+ coaching call.

Filed Under: Kylie Saunder, Website Tips

About Kylie Saunder

Melbourne Health & Medical Writer | SEO Copywriter | Health & Medical Articles | Blogs | Website Content

I write high quality, engaging Health & Medical content tailored to your audience that educates, inspires and is easy to understand.

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Hi I’m Kylie Saunder, a Melbourne Health & Medical Writer & SEO Copywriter.

I write high quality, engaging Health & Medical content tailored to your audience that educates, inspires and is easy to understand.

With over 15 years of writing experience, up to date SEO knowledge and a business and marketing background I write for clients that include:

– Plastic Surgeons
– GP’s
– Psychiatrists & Psycholgists
– Dermatologists
– Allied Health Professionals

 

 

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