“What’s the deal with copywriters?”
“I don’t know! I mean it’s not that hard to write online stuff. My admin people have a stab at it, I proof read it, then it’s published – no fuss!”
Yep, I was eavesdropping as I waited from my coffee in a cafe.
A gal and guy in their business suits were having a business meeting over breakfast and because I’m a creative SEO copywriter and digital marketer, my ears instantly pricked up!
As I walked home I imagined myself sitting with them at the table and explaining all the benefits of hiring a copywriter.
And as I pictured their responses to my reasons I realised that there are hidden benefits that a copywriter adds to a business that many people don’t know about.
3 hidden ways a copywriter adds value to your business
1 Working with a creative copywriter shines light on things in your business you may have forgotten about
As part of a good copywriting brief and background research, a copywriter will ask questions and dig for insights about:
- Why you started your business – vision, purpose and goals,
- Your target market – audience, ideal clients and customers you never want to deal with,
- Your competition – who, where, why and how they compete with you,
- Your point of difference – unique selling proposition, your personality type and the strengths you and your team have that makes you stand out from the crowd.
And they’ll use all this juicy information as they write your content!
2 An awesome creative copywriter listens
My clients tell me that one of the reasons they keep coming back to me for copywriting and digital marketing assistance is because I’ve got the ability to listen to their voice and use this in all their online content.
But it’s not just the business owner’s voice that a copywriter must listen to.
An awesome copywriter needs to listen to what the target audience wants to hear.
3 A creative copywriter writes “stand out from the crowd” content
Your digital content is not only competing for eyeballs.
It needs to stop thumbs (or fingers) from scrolling away.
Have a quick look at your:
- website content,
- social media bios,
- social media content,
- blogs, and
Now ask yourself…“If I covered the logo / profile picture up, would it stand out from my competition?”
A creative SEO copywriter will write words that persuade, compel and convert – and this will make you stand out from the crowd!
Like the sound of these hidden benefits of hiring a creative copywriter?
Let’s have a chat about how I could help you and your business, you can reach me here.