If you feel stuck as you’re trying to write your website content, you’re not alone!
You could be in the middle of launching a new website, rebranding your current one or simply updating some content.
Reason 1: You’re trying to write your website content all by yourself
- A fresh perspective helped you to create website content that reflected your voice, personality and point of difference?
- Getting a second opinion and talking about the intentions of your website content with another person jumpstarts new ideas and possibilities?
- An outsider view helped your website content to get totally aligned with your ideal clients needs, desires and pain points?
Reason 2: You find it hard to write website content using your voice
Reason 3: You’re stuck writing your About Page
1 Remember to write in first person, not third person.
- first person…“I’m a massage therapist specialising in deep tissue massage for weekend warriors and desk bound workers…”
- third person…”Julie Brown is a massage therapist who specialises in deep tissue massage. Her clients include office workers and people who play sport at weekends.”
2 Provide some personal insights into who I am / who the team is
3 Highlight my point of difference and my strengths
- remain open to getting another pair of eyes scan your work,
- look outside your industry for marketing inspiration, and
- always keep your ideal clients at top of mind as you’re writing your website content
Like some help writing your website content?
Email me here and I’ll send you 3 personalised ideas you can use straight away to improve your website content.
Melbourne SEO Copywriter | Website Copywriter | SEO Copywriter | Blog Copywriter | Content Writer | Communications ConsultantI help businesses tell their stories, expand their influence and increase their sales.